Little Giant Ladder Systems, maker of the original multiuse ladder, is introducing its newest television campaign comprised of an infomercial, new innovative products, packaging, marketing materials and retailing options at the National Hardware Show in Las Vegas, May 4-6 (booth 3724). First-of-their-kind ladders—Select Step™, MicroBurst™ and SumoStance™—bring new revenue opportunities to retailers and never-before-seen safety features to consumers.
“Little Giant Ladder Systems’ Select Step ladder campaign represents an exciting opportunity for the hardware and houseware industries,” said H. Arthur Wing, President. “Our last multimedia ladder campaign created tremendous consumer demand and resulted in massive revenue for retailers who rode the wave of the record-breaking Little Giant Ladder infomercials. The new campaign will again boost both revenue and profitability for retailers. In less than 90 days, retailers and homeowners will have the safest, most comfortable, lightweight and versatile ladders available.”
Building upon the successful pattern of the company’s previous award-winning infomercials—which resulted in millions of homeowners and professionals purchasing the original Little Giant Ladder—the new Select Step Adaptive Stepladder™ will be brought to market through a high-definition infomercial in August 2010. A sneak peek of the Select Step infomercial will be shown at the National Hardware Show.
“Three decades of continuous innovation by Little Giant Ladder Systems have culminated in our newest ladder product lines,” said Ryan Moss, CEO. “Distributors are lining up to carry the Select Step because of our ability to create demand and drive retail sales by generating awareness via the infomercial. The MicroBurst and SumoStance ladders are also creating entirely new ladder categories that present new retail opportunities.”
The only stepladder with Fold-Flat™ technology, MicroBurst folds to a sleek 3½ inches, nearly half the width of traditional stepladders, making it easy to store, carry and use. The StableLock™ spreader system virtually eliminates unwanted shifting or walking, and the extra-wide stance gives working professionals and homeowners increased safety and stability. The patent-pending 4-, 6- and 8-foot fiberglass MicroBurst ladders meet and exceed all OSHA and ANSI standards.
With the MicroBurst product line, retailers can now display six to seven ladders where they could typically only fit three to four ladders, giving stores the ability to sell more product per square foot at some of the best margins in the business.
Engineered to save lives, the patent-pending SumoStance is the world’s only wide-stance extension ladder with adjustable outriggers, which nearly triples its base width and increases side-tip stability by over 500%. Both SumoStance outriggers fully adjust 9 inches to work on nearly any surface. Proper tilt angle and level indicators help ladder users set the SumoStance in the safe operating position.
Little Giant Ladder Systems, Inc. manufactures and distributes superior-quality climbing products to discerning homeowners and professionals worldwide. The company’s growing family of consumer brands includes Little Giant Ladders™, SumoStance™, Select Step™, BigTrex™ and MicroBurst™